·3 min read
The Caching Layers I Underestimated in Production
A practical look at the five caching layers every production app uses — and why the real lesson is knowing where data should come from.
#caching#performance
Available for new projects
I build
Business websites, ecommerce platforms, custom web applications and business systems — designed, built and deployed end-to-end.
shubham-studio
ready
your brief
“I want a professional website for my business.”
Design studio
We design websites that grow businesses.
Custom websites, ecommerce stores and business systems — designed around your goals, built and shipped end-to-end.
Free consultationDelivered on time
Trusted by teams across India
NorthwindKalaaMeridianTonicApertureAeon
What we do
Services built for growth.
Recent work
Work we're proud of.
How we work
A clear process. No surprises.
01
Discover
Understand goals, users and constraints.
02
Design
Wireframes, then high-fidelity UI.
03
Build
Weekly milestones. You see progress.
04
Launch
Ship to production. Train your team.
05
Grow
Iterate based on real usage data.
“Working with Studio felt like having a design team on our side. They shipped on time, and every detail was handled.”
P
Priya Nair
Founder, Kalaa Coffee
Ready to start your project?
Tell us what you're building. We'll get back within 24 hours.
Live
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what you'd get
Custom designSEO setupLead formsEditable content
Built with: Next.js · React · SEO
Website · live0%
What I build
Digital products built around how your business works.
From customer-facing products to internal systems, I build the technology behind the workflow.
business-websites.shubhambalgotra.dev
01 / 04Business websites
One engineering stack · Different business problems
View all servicesEnd-to-end ownership
One person responsible for the whole product.
You don't have to coordinate separate designers, frontend developers, backend developers and deployment teams. I handle the connected pieces so everything works together.
From brief to live product
One point of contact
- 01Discover
Understand the business, users and goals.
- 02Shape
Plan the interface and user journey.
- 03Build
Create the frontend experience.
- 04Connect
Build APIs, auth and business logic.
- 05Structure
Organise data and storage.
- 06Launch
Deploy to production.
- 07Improve
Fix, monitor and evolve.
Under the hood
One connected system — from customer experience to deploymentCustomer experience
Website / App
Business logic
Application layer
APIs & integrations
Backend services
Business data
Database
Deployment
Live production
One connected system.One project. One point of contact. One connected system.
IdeaBuildLaunchGrow
Featured work
What I build in practice.
One real product, from problem to production — instead of twenty technology cards.
Real problem · Real product · Real outcome
See all workAbout me
I build products, not just pages.
Independent full-stack developer working directly with businesses to turn ideas into production-ready products.
Shubham Balgotra
Full-Stack Developer
Available·India · Remote
I'm Shubham Balgotra — an independent full-stack developer who works directly with businesses to turn ideas into production-ready websites, web applications, and business systems.
No handoffs, no account managers. I design, build, connect and deploy the product end-to-end — from the first conversation to the running system your team uses every day.
What I help with
- Business websites that build trust
- Online stores that sell products
- Custom applications built around your workflow
- Internal systems that replace spreadsheets
Core stack
Next.jsReactNode.jsTypeScriptMongoDB
Independent · RemoteIndependent · Remote · Working with teams worldwide
More about meLatest
From the blog.
Deep dives on backend architecture, deployment, and lessons from real projects.
VideoWriting · Architecture · Lessons learned
All articlesFAQ
Questions to answer before we start.
The practical questions around projects, pricing, timelines and working together.
7 questions
Reply within 24 hours
01What kind of projects do you take on?
I build business websites, ecommerce platforms, custom web applications, dashboards, internal tools and API-driven products. The best fit is a project where the website or application needs to solve a real business need.
02How much does a project cost?
It depends on what needs to be built. The scope, features, integrations, design and technical requirements all affect the cost. After understanding your requirements, I can provide a clear scope and estimate before development begins.
03How long does a project take?
Timelines depend on the size and complexity of the project. Smaller websites can move quickly, while ecommerce platforms and custom applications take longer. I break the work into milestones so you can see progress throughout the build.
04Can you work with my existing website or codebase?
Yes. I can work on existing websites and applications, including improvements, new features, integrations, performance work and technical changes. I review the existing system first so the next steps are based on what is already there.
05What do you need from me to get started?
A rough description of what you want to build is enough to start. You can share your business, the problem you want to solve, any existing website or references, and what you would like the product to do. We can clarify the rest together.
06Do you stay involved after launch?
Yes. Launch is not necessarily the end of the relationship. I can continue with fixes, improvements, maintenance and new features as the product develops.
07Can you build something that isn't listed as a service?
Yes. The services on this site are examples of the types of projects I commonly build — not fixed packages. If you have a specific idea, workflow, or business requirement, tell me what you need and we can define the right solution together.
Didn't find your question?
Ask directlyStart a conversation
Tell me what you're building.
A rough idea is enough. Tell me what your business needs, what you're trying to solve, or what you want to improve. We can define the rest from there.
No finished specification required. Start with the idea.
Idea → Scope → Build → Launch → Grow